Career Edge Paid Internships
CREATIVE DIRECTION | ART DIRECTION | COPYWRITING
Ever been an intern?
Ever had to fetch coffee for, like, no money, with the only upside being wonderful experience?
Even if you haven't, you know what I'm on about. Internships are often viewed as "free work".
Career Edge looks at it a whole new way, pairing employers–who really want to develop talent (and maybe even hire candidates who impress) and actually pay them–with graduating students looking to launch their careers.
This campaign attacks the common beliefs around internships through on-campus pop up activations, posters, digital media, and print collateral.